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Middle Ground
In a market dominated by zero-turns of all shapes and sizes, intermediate walk mowers settle into their own little niche.

Anyone close to the landscaping industry, or even someone watching from a distance, has recognized that the slick zero-turn riding mower is the product of choice for most end-users. Then why is it that manufacturers continue to build intermediate walk mowers, dealers continue to sell them and landscapers continue to buy them?

HILLSIDE MOWING

For landscape contractors, there are still certain applications where a walk mower is the best design. Roy Dust, a product specialist for Ferris, points to hillside mowing as one of them. “Due to their better traction and handling, walk mowers are safer and better suited to the conditions,” Dust explains.

Still, design improvements have made some mid-mount zero-turn riders safer and more effective on hillsides. Furthermore, stand-on zero-turn mowers, which are more commonly available than in the past, have also taken some market share from walk mowers, due in part to their effectiveness on slopes, along with the price point on some models.

PRICE, PERCEPTION & PROPERTY SIZE

For the past several years, entry price has been a primary reason landscapers would opt for an intermediate walk-behind. Price is still influential today, but often must work in concert with several other factors. “Dealers are selling intermediate walk mowers to entry-level contractors who want a lower entry price, are servicing areas where yards are small and fences are popular, and labor is inexpensive,” says Greg Heyer, director of distribution and rental sales for Commercial Grounds Care Inc. (CGC)—BOB-CAT and Bunton brands.

“Even in larger commercial areas,” Heyer continues, “there are often portions of a property that aren’t accessible on a riding mower. In those areas, quality of cut is less important to the customer. A quality cut and reduced labor costs can be achieved by the use of a single worker with a walk-behind mower in these areas.”

Dust says contractors with a lot of inter-city accounts are also good prospects for a walk mower. “Properties are smaller and feature more landscaping,” Dust points out. “Smaller trailers, and even van-bodied trucks and pickups, can transport walk mowers easily.”

There’s also the issue of customer perception. “In the older commercial markets, the actual customer either doesn’t want a big rider on their lawn, or they think they are paying too much because the worker is not working hard enough,” Dust relates. “Sounds stupid, but I can’t tell you how many times I have gotten that feedback from landscapers.”

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