YardnGarden.com |

Stihl fans can have the latest news, product and promotional information, product safety and gardening tips, and more sent direct to their mobile devices. Stihl Inc. has introduced a new way to communicate with Stihl dealers and product owners with the launch of the Stihl Mobile Community—the first known campaign of its kind in the outdoor power equipment industry.

With the number of mobile devices in the U.S. outnumbering computers by nearly four times, Stihl plans to communicate with a new generation of customers through mobile marketing.

“Research indicates that 63 percent of cell phone owners ages 18-27 use text messaging,” said Ken Waldron, national marketing manager for Stihl Inc. “Stihl is excited to be the first in the OPE industry to reach out to this new generation of consumers through mobile marketing.”

Mobile messaging will allow Stihl to instantly connect to dealers, professional users and consumers. By texting the word "JOIN" to 78445 (Stihl), texters can join the Stihl Mobile Community and receive the latest information from Stihl on their cell phone or mobile device.

As part of the mobile initiative, Stihl has built a special mobile-optimized website, or Wireless Application Protocol (WAP) site at stihlusa.mobi. The WAP site houses more in-depth information than what can be sent in the text message. Subscribers are encouraged to gather more knowledge on the text message subject matter by visiting the WAP site.

To “Get Mobile” with Stihl and join the Stihl Mobile Community, text “JOIN” to 78445 (Stihl). Additional information on the Stihl Mobile community, including a list of frequently asked questions, can be found at stihlusa.com.